United Cereal Case study Essay Example | Topics and Well Written Essays - 250 words

United Cereal Case study - Essay Example The Launch of Eurobrand would lead to the loss of United Cereals priority; these are the customers (Barlett and Carole 2011). However, this will mean a drop in production and marketing cost by 10-15% in 3 years. As the United Cereals are the first to introduce such an idea, it will guarantee them a substantial market penetration (Barlett and Carole 2011). My concern is that the panel will not represent all the views of the diverse European market. This would be rectified by changing the organizational structure that exists within the United Cereals. It should be more flexible. Lora should authorize the launch of Health Berry Crunch as a Eurobrand as there are far more advantages than disadvantages. The recommendations could be implemented by trying to get the support of the United Cereals’ management. The management should be comfortable with the Eurobrand Team. They should not be in a position that they feel their authority is challenged. Eurobrand Teams will provide a platform for United Cereals to grow. Based on the proposal its formation would reduce the cost of production while increasing